Demographics
Learn2Grow®’s unique online experience offers interactivity, enhanced projects and regionally customized content to the under-served market of 91 million home gardeners in the United States. The Learn2Grow audience encompasses not only the gardener, but every person in the United States that has access to outdoor space, be it a balcony, patio or acres of land.
- More than 110 million American households participated in some form of gardening-related activity in 2005
- More than 92 million American households are online
- The Lawn and Garden category makes up the largest share of dollars spent every spring
Sources: Spring 2006 Garden Writers Survey, National Gardening Association, Neilson/Net Ratings
Research confirms that women make the majority of all household purchasing decisions. Learn2Grow’s main audience falls into this sought-after market segment.
- 73% women
- 25-55 years of age
- Average HHI $60,000
- 88% own their own home
- 81% are do-it-yourself gardeners
Projections based on a robust marketing plan estimate the first six month visits at more than 22,000,000; and first year visits at more than 142,000,000.
Category Information
Learn2Grow has opportunities in both sponsorship and advertising structures. First three month advertising and sponsorship packages are available and reflect the opportunity to get in on the ground floor and secure a tremendous value in online visibility.
Sponsorships are based on a yearly commitment and offer the highest visibility on the site and on the courses.
Advertising costs are based on the number of page loads and the size and position of your logo on a CPM basis.
Sponsorship
Learn2Grow sponsorship rates vary and are subject to change. Placement opportunities range from the content rich site, courses, newsletters and desktop alerts. Exposure may be targeted to demographic, topic, or regional information.
Advertising
Learn2Grow ad formats include GIF, JPEG, Animated GIF, and Flash (site only).
Learn2Grow website sizes available are:
| Rectangle – 180x150 |
| Full Banner – 468x60 |
| Leader Board – 728x90 |
Learn2Grow newsletter sizes available are:
| Rectangle – 180x150 |
| Vertical Banner – 120x240 |
| Half Banner – 234x60 |
Contact Us
For information about joining the powerful Learn2Grow sponsorship or advertising environment, please contact our sales department by phone or email.
Learn2Grow Advertising
Mary Bruening
mbruening@learn2grow.com
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