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Beautyberry Basics

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Lane Greer

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Callicarpa Americana
Photo Credit: Lane Greer
The large, purple fruit of American beautyberry creates an amazing fall display.
Who can resist a plant called beautyberry? Even their scientific name, Callicarpa, means “beautiful seeded,” and these plants really live up to their name. In fall, the fruit is a magnificent metallic purple – an absolutely unbeatable color that looks great in the garden or cut for fall arrangements.

American beautyberry (C. americana), also known as French mulberry, is native to the Southeast and hardy in USDA zones 7-10. Clusters of large, purple fruit encircle the stem at each node (the place on the stem where the leaves are attached). Although you can find American beautyberry growing in the wild, garden-grown plants outperform them. There is also a white-fruited form, sometimes called white beautyberry (C. americana var. lactea). American beautyberry is incredibly easy to grow and drought-tolerant. The flowers are nothing to shout about – they’re a pale pink-purple and are borne in early summer. But this excellent shrub grows fast and bears attractive fruit on new wood, so it can be cut back to the ground in early spring. The plant grows 5-10 feet tall, depending on location and amount of summer watering.

Facts
  • The crushed leaves of American beautyberry (Callicarpa americana) contain callicarpenal, which scientists at the USDA are studying as a mosquito repellant.
Tips
  • Although they’re edible, beautyberries taste mealy and are not recommended for consumption.
Definitions
  • Node: The place on the stem where the leaves are attached.
  • New wood: Shrubs bloom either on “new wood” or “old wood.” New wood is created during the current growing season; old wood was produced last year. Plants that bloom on new wood can be cut back nearly to the ground (to 6 inches tall) in late winter or early spring.
Resources
  • Hardiness Zones were created by the United States Department of Agriculture and indicate whether a perennial, shrub or tree will live through the winter. There are 11 zones, ranging from 1 (in Alaska) to 11 (in Hawaii).
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Articles
  • Good Neighbors for Your Beautyberry
    Finding the right companion plants to set off the beauty of your beautyberry isn’t hard – you just have to know where to look. Try these “good neighbor” plants, which offer attractive fall fruit, as well as interesting forms and color.
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