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CALLICARPA bodinieri 'Profusion'

Image of Callicarpa bodinieri 'Profusion'

James H. Schutte

Family

Verbenaceae

Botanical Name

CALLICARPA bodinieri 'Profusion'

Plant Common Name

Beautyberry, Profusion Beautyberry

General Description

This is one spectacular beautyberry! The arching boughs of 'Profusion' become weighted by the vibrant violet-pink berries that light up the late season garden. Sometimes listed under the name Callicarpa bodinieri var. giraldi, it is a bit more compact than standard Bodinier beautyberry and has a more uniform vase-shaped habit.

Developing branched clusters of purplish-pink berries late in the season, Bodinier beautyberry is a somewhat rangy, bushy deciduous shrub ideal for informal garden plantings. Native to the open forests and fields of China, it produces subtle lavender-pink flowers from early to midsummer and loads of vibrant berries from late-summer to early winter.

The dull green leaves of this shrub are oval, tapered and have slightly toothed edges. In midsummer, hundreds of tiny lavender-pink flower clusters line the arching stems. The lightly fragrant blooms attract pollinating insects, particularly bees. By early fall, clusters of small violet-pink berries replace the flowers. The fall foliage turns yellow-green with blushes of pink or burgundy, and the pretty fruits that remain persist on the stems up to early winter, though birds often pick them away earlier.

Grow Bodinier beautyberry in full to partial sun in moderately fertile neutral soil. Richer, moister soils lead to best plant performance. Flowering and fruiting occurs on new wood, so prune back branches in late winter to early spring (if winter cold does not cause dieback naturally). The untidy, unsophisticated form of this beautyberry makes it best-suited to natural plantings and screens.

The very showy cultivar, 'Profusion', is known for heavy berry production. This species is commonly confused with Callicarpa giraldii which differs in floral characteristics, particularly the yellow glands on the corolla.

Characteristics

  • AHS Heat Zone

    8 - 3

  • USDA Hardiness Zone

    5 - 8

  • Sunset Zone

    3a, 3b, 4, 6, 7, 8, 9, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24

  • Plant Type

    Shrub

  • Sun Exposure

    Full Sun, Partial Sun

  • Height

    6'-8' / 1.8m - 2.4m

  • Width

    6'-8' / 1.8m - 2.4m

  • Bloom Time

    Late Spring, Early Summer, Summer

  • Native To

    China

Growing Conditions

  • Soil pH

    Neutral

  • Soil Drainage

    Average

  • Soil type

    Clay, Loam

  • Growth Rate

    Fast

  • Water Requirements

    Average Water

  • Habit

    Arching/Fountain-shaped

  • Seasonal Interest

    Summer, Fall, Winter

Ornamental Features

  • Flower Interest

    Showy

  • Flower Color

    Pink, Lavender

  • Fruit Color

    Pink, Violet, Blue Violet

  • Foliage Color (Spring)

    Green, Light Green

  • Foliage Color (Summer)

    Green

  • Foliage Color (Fall)

    Green, Yellow Green, Rose

  • Bark Color

    Copper, Brown

  • Fragrant Flowers

    Yes

  • Fragrant Fruit

    No

  • Fragrant Foliage

    No

  • Bark or Stem Fragrant

    No

  • Flower Petal Number

    Single

  • Repeat Bloomer

    No

  • Showy Fruit

    Yes

  • Edible Fruit

    No

  • Showy Foliage

    No

  • Foliage Texture

    Medium

  • Foliage Sheen

    Matte

  • Evergreen

    No

  • Showy Bark

    No

Special Characteristics

  • Bark Texture

    Smooth

  • Usage

    Feature Plant, Foundation, Mixed Border, Screening / Wind Break

  • Sharp or Has Thorns

    No

  • Invasive

    No

  • Attracts

    Birds, Butterflies

  • Self-Sowing

    Yes